Although there is a lot of information available out there about business owners having an email list, many people continue to ask why does my business need an email list.
With confusion and overwhelm setting in, it is time to clear the air as to why your business needs an email list and why you should focus on starting to build one today if you haven’t already done so.
There are a number of reasons why your business needs an email list.
Email is probably one of the simplest and easiest ways to communicate.
A lot of people choose to not look at social media from time to time.
However, people always look at their emails.
When you have an important message to share with your customers, potential customers and your email list, sending them an email to an easy way to get the message across.
When you establish an email list, you are usually exchanging a piece of information, called an opt-in for someone’s email address.
Your email list is something that you own.
There is a lot of advice out there that talks about how important building out your social media following.
It is important to create an engaged community via social media channels such as FaceBook, Instagram and Pinterest.
The one problem with these social media platforms is that you do not actually own your followers.
You are at the mercy of algorithm changes and changes in strategic direction from the owners of each of the social media platforms.
One minute you can have a highly engaged community who is viewing everything that you post- the next minute, it could be crickets.
With your email list, you get to choose – the time, the topic and the content.
The best time to send emails is at 7am or 11am during the week.
Your email marketing platform can set this up to do it for you.
Your email list is your following.
As we have discussed, having an email list provides you with an easy way to communicate.
Your email list is also yours. Your own it.
When people sign up for your email list,you have the ability to nurture them.
To hear your message.
It means that they like what you have to say.
And they are more likely to purchase from you.
Marketing stats show that between 2-6% will buy from your email list straight away.
The focus then on growing your email list which increases the number of people that buy from you.
So there you have it, 3 reasons why does your business need an email list – have you started yours yet?