Have you thought about becoming a social media manager?
Do you spend a ton of your spare time on social media?
Do you want to learn how to profit from all that social media savviness?
Here’s what you need to know, how to find jobs, and what skills are required to upsell.
So you probably consider yourself a wizard on Twitter, Instagram, and Facebook but how do you stack up against other social media managers?
Start by doing a bit of market research then launch your own accounts on each platform.
If you can’t prove you know how to use social media, how can you expect people to hire you?
Work hard to build a large community to show off your expert skills like the best of them.
You’ll also want to do some research about website design, online marketing, search engine optimization, email marketing, and blogging.
Pro tip: consider taking a social media marketing course.
Even if you think you know it all, a good course can provide tips and tricks to impress potential clients and help you build a following of your own.
Like any other side gig or new venture, there is a learning curve.
Even the most seasoned social media managers often struggle to get clients.
Our advice? Don’t dive head first into social media management.
Build your audience and gain an unmistakable social media presence while you still have employment or don’t need the cash.
Social media management is a long-term game.
Don’t get caught up thinking you’ll earn big dollars right away.
Another important point to keep in mind is that social media management is a time-consuming job.
If you aren’t organized, or find yourself scrolling for hours, be sure to set up a social media publishing system that works before you start advertising your services.
Also, be sure to do some competition research before you set your rates.
Base what you charge off their rates to make sure you’re within the right pricing range.
Every social media manager has her niche.
Maybe you want to help healthcare organizations keep their patients informed, or perhaps you prefer to work with busy startups—whatever your niche find out where they hang out and follow them.
Once you do that, start creating content that will attract their attention.
Stay focused on your niche for the best results and send people back to your website for the best results.
You’ll also want to increase your knowledge and skills to attract higher-end clients.
Your days of wasting time on social media are over.
Use this as a way to making some extra money.
Maximize what you already do and earn a legitimate side income by becoming a social media manager.