16 Opt-Ins Ideas For Your Email List

Stuck on opt in ideas to help grow your email list?

Read on to get some inspiration of different opt ins you can add to your website today.

 

Why Do I Need An Opt In?

By now, you will have learnt that your email list holds one the keys to the success of your online business.

In an environment where social media platforms are consistently changing their algothrithms, email lists are more important than ever.

Remember that you do not own your followers on these platforms – the social media platform does.

Whereas, you own your email list and can communicate with them as often as you like. You can deliver the messages that you want to deliver, when you want to deliver them.

The easiest way to grow your email list is to offer your subscribers an opt in – also known as a freebie or lead magnet – in exchange for their email address.

 

Opt In Ideas To Build Your Email List

 

Below is a list to help give you some inspiration of what opt ins you can offer your audience.

 

Cheat Sheet

A cheat sheet focuses on one specific topic and simplifies a process or system.

For example, how to set up a website or how to design an awesome lead magnet.

 

Checklist

Checklists are a great reminder for your audience to ensure that they remember all the steps in a process or to keep them more organised.

For example, 10 things to do before you start work or a perfect blog checklist.

 

Workbook

A workbook can be a great way for your subscribers to work through a particular problem or issue and then take action to try and fix the problem.

Examples of workbooks can include building your business plan or create a social media strategy.

 

Printables

Many people are fans of things that you can print out and use.

Examples of printables include planners, to-do lists and calendars.

 

A Quiz

Quizzes can serve a number of purposes. People love a good quiz – it peaks our curiosity.

Quizzes can also be used to conduct some market research. It can identify your audience’s pain points.

 

Tool Kit

If you have a number of resources or checklists already available, you can pull them all together into a tool kit which your readers would find extremely valuable.

 

Free Email Challenge

Challenges are a great way for your readers to take action towards solving a particular problem and get a specific outcome.

This is usually delivered via email, and you can set this up to be automated using your email provider.

For example, 30 days to lose weight or 3 weeks to break a habit.

 

Mini Course

Offering a mini course, can give people a taste of the type of courses that you offer – it that is where your focus is.

It can be full of valuable information that helps you readers.

Check out my free eCourse Business Idea Booster as an example.

 

More Opt In Ideas and Inspiration

 

Video Series

People enjoy different ways of learning and consuming information.

A video series that contains short burst of information allows you to appeal to different people, and giving them the opportunity to view the information in their own time.

 

Swipe Files

Give your readers examples of resources and information that you use, that can help them get some inspiration.

Great examples of recent swipe files that I have seen include 50 inspirational quotes or welcome email series.

 

EBook

For those of you who already have established a number of blog posts, why not bundle them together into a short eBook that your readers can download.

 

Case Study

Do you have examples of when people have implemented a particular process or strategy and achieved success?

People love hearing about examples where something has worked and what they did. Don’t forget to include what their learnings were.

 

Free Trial

If you run a business that is subscription-based, you could offer a free trial for people to experience your offerings before they sign up.

This could run from 1 week about to a month.

 

Discount

You could offer a discount for your products during a special promotion period in order to attract new subscribers and an increase in sales.

You will need to ensure that you have a start and finish period – otherwise it may create an impression that you have priced your product incorrectly.

 

Infographic

Similar to a checklist or cheatsheet, an infographic is a visual form that you could use to display your information.

 

Webinar

Running an exclusive webinar or workshop that people need to sign up for, is a great way for people to get exclusive training from you.

These usually run between 30 minutes to 1 hour and can be small component of other products that you intend to sell.

 

As you can see, these are just 16 opt in ideas that you can use as inspiration to focus on growing your email list quickly.

Have you had success with a specific type of opt in? Would love to hear what it was.