Story telling for entrepreneurs can seem pretty intimidating at times.
This blog post will take you through a 3 step formula to creating stories for your tribe.
The good news is…..
We are all born story tellers and naturally use story telling in one shape or another.
We ALL do this every day.
Whether it be recalling something dramatic, exciting or traumatic from our day.
Sometimes, we do it in an entertaining, dramatic or impressive way.
Adding feeling or emotion is probably most important.
We remember the feeling of the event or imagine what the “characters” in the story may be feeling or experiencing.
Then adjust your delivery accordingly.
All audiences want to:-
Some audiences want to:-
Telling stories provides an opportunity for your audience to learn from your life experience(s).
It can prepare your listeners to take a desired action.
It uses real life examples or incidents that can appeal to their values and motivations.
Story telling is then completed by explaining the reason why you are relating this story.
As well as the benefit they can get from the valuable information just delivered by you.
There are three parts to delivering a great story and creating engagement with your audience.
You should spend 80-90% of your time talking about it.
Provide an appropriate personal example. Make sure that you give lots of details.
Include the audience. The story needs to be relevant to them.
Relive your experience as you relate to it.
Make it easy for the listeners to action what you want them to do.
The point needs to be brief and specific.
State your point with power and conviction.
The benefit needs to be relevant to the example.
Emphasise the benefit – and one benefit only.
So there you have it!
A formula for helping you create amazing stories that will engage your audience and get them wanting more.