The 3 Step Magic Formula To Story Telling As An Entrepreneur

Story telling for entrepreneurs can seem pretty intimidating at times.

This blog post will take you through a 3 step formula to creating stories for your tribe.

The good news is…..

We are all born story tellers and naturally use story telling in one shape or another.

We ALL do this every day.

Whether it be recalling something dramatic, exciting or traumatic from our day.

Sometimes, we do it in an entertaining, dramatic or impressive way.

Questions To Think About When Using Story Telling For Entrepreneurs

1 – What Makes The Difference To A Story?

Adding feeling or emotion is probably most important.

2 – How Do We Add Feeling Or Emotion To A Story?

We remember the feeling of the event or imagine what the “characters” in the story may be feeling or experiencing.

Then adjust your delivery accordingly.

3 – What Does Our Audience Want?

All audiences want to:-

• Hear, follow and understand a story.
• Enjoy putting their imagination to work.
• Have fun or experience some other strong emotion.

Some audiences want to:-

• Puzzle over what a story is about.
• Enjoy a good metaphor, allegory, comparison or other creative word plays.

How Does Story Telling Help Entrepreneurs And Business Owners?

Telling stories provides an opportunity for your audience to learn from your life experience(s).

It can prepare your listeners to take a desired action.

It uses real life examples or incidents that can appeal to their values and motivations.

Story telling is then completed by explaining the reason why you are relating this story.

As well as the benefit they can get from the valuable information just delivered by you.

The Magic Formula For Story Telling

There are three parts to delivering a great story and creating engagement with your audience.

1 – The Incident/Situation/Example

You should spend 80-90% of your time talking about it.

Provide an appropriate personal example. Make sure that you give lots of details.

Include the audience. The story needs to be relevant to them.

Relive your experience as you relate to it.

2 – The Point / What Do You Want Your Audience To Do?

Make it easy for the listeners to action what you want them to do.

The point needs to be brief and specific.

State your point with power and conviction.

3 – What Is The Benefit/Reason For Relating This Story?

The benefit needs to be relevant to the example.

Emphasise the benefit – and one benefit only.

So there you have it!

A formula for helping you create amazing stories that will engage your audience and get them wanting more.