If you are just starting your new business and have been spending a lot of time on Google, you will have come across building your email list.
The proven way of building an email list with engaged readers is to offer them a lead magnet.
A lead magnet or an opt-in an incentive for prospective customers to hand over their contact information to you.
Your lead magnet should give your readers some juicy information that will help them solve a problem.
And in exchange for this juicy info, your readers will give you their contact info – usually their name and email address.
Once someone signs up for your lead magnet, there will be a number of things that happen:-
Firstly, you need to determine who your audience is and what information do they need. For example, if your website/business/blog is about puppies, then you would create a magnet based around that – you would not give them some info about recipes.
Once you have worked that out, you need to think about in what format that they should receive that information.
There are a number of different types of lead magnets that you can offer your readers.
Webinar or Video
As an example, throughout my site, The Flexibility Factory – I have a combination of lead magnets – a free eCourse, a Business Starter Kit and several checklists throughout my site.
In order for your chosen lead magnet to be successful, it needs to have the following characteristics:-
Your readers receive the information quickly and easily.
In order to build your readers, and to create a relationship and trust with them, you need to give them freebies
Just because you are offering it for free, doesn’t mean that it needs to look cheap and nasty
the information that you give your readers, make an improvement or a difference to the problem that you have identified.
the information that you provide helps to build your rapport and trust with your readers by demonstrating your knowledge.
your magnet needs to provide a call to action for your readers to implement.
Follow the KISS method (Keep It Simple Stupid). Magnets that are easy to use will get you better results.
Giving a reader a document with 100 pages to wade through, will not work, as opposed to a checklist or cheat sheet.
Save that information to upsell to them later on.
There are four key steps to creating an awesome lead magnet for your readers.
1. Choose Your Audience – who are you going to target?
2. What is the purpose of the lead magnet? – you need to have a reason as to why your readers should hand over their contact information to you.
3. Choose your type of lead magnet. What type of lead magnet will suit your readers and the information that you want to give them.
4. Create your lead magnet. There are thousands of resources available to help you to design and create your lead magnet. Check out sites like Canva or Designnr for inspiration.
With the right lead magnet and follow up sales funnel in place, it is a guaranteed formula that will work for you.