This blog posts talks through how to help people using your signature system.
After setting up your signature system, you still need to be there for your customers to offer support and gather feedback.
They’ll need your help and you’ll need to know whether they’re getting results or not and, if not, why.
Making improvements to your system using this feedback is how you perfect it and make it a success.
When you create a signature system, you write it in a way your target audience can easily understand.
But it’s inevitable that people will still get stuck somewhere along the way.
You should be there to help them get un-stuck.
Give your students a way to contact you or a member of your team, and reply ASAP with the answers they need.
You may find that many users are getting stuck at the same point in your program.
One step might be slowing everybody down.
This means that you need to make some changes there, such as adding more information to clarify.
You might need to provide resources to your customers to help them work through the system and achieve the desired results.
For example, you’re teaching people how to produce videos for YouTube.
Rather than going into choosing editing software in the course, you might provide a list of free, easy-to-use editing programs.
There’s a good chance that your program will be enjoyed by people of many different demographics, and some may be less tech-savvy than others.
A tech task that’s second-nature for you could be a stumbling block for some of your customers and even prevent them from getting through the program.
Keep this in mind when planning your steps and write them as if your participant has zero technical knowledge.
Give them the basics of what they need to know and provide additional resources if necessary.
Even if you tell your customers that you’re there for them whenever they need you, they still might be hesitant to reach out to you.
It’s good to build your support into the course itself.
If you check in with them regularly throughout the course, they may ask you things they otherwise wouldn’t.
There are many ways to do this.
You can have a conference call at the end of each step or at certain points along the way.
Your program can include group sessions where students work together with or without a “teacher” as moderator.
You can include quizzes, tasks for reporting progress, or regular Q&A times.
It’s crucial that you follow up with your participants after they’ve completed the program.
The point is to make sure it worked for them and they got the results they wanted.
If the program teaches them something where the results appear in the long-term, schedule regular follow-ups in the coming weeks or months.
Make sure you ask them for a testimonial that you can use in your marketing.
If your participants didn’t get the results they hoped for, you need to find out why.
This will give you invaluable feedback to help improve your course for future customers.
Do you want to start building your signature system today?
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